Background
Backed by Providence Equity Partners, AirTies are a global leader in managed Wi-Fi solutions for service providers.
AirTies were seeking to strengthen their position in Asia with a strategic expansion into Japan.
Given the importance of Japan’s telecommunications market and the complexity of its business culture, the decision to hire a Country Manager and local team marked a pivotal step for the business.
Japan is widely recognized as one of the most challenging hiring environments globally.
The combination of language barriers, unique cultural dynamics, and a hyper competitive talent landscape makes it particularly difficult to attract high calibre GTM professionals.
AirTies needed to hire a Country Manager who could open doors with major Service Providers and navigate the channel ecosystem, alongside a strong technical Pre-Sales Engineer to support deployment.
Their internal team recognized the need for a domain expert with proven Japan experience and turned to Iperium.
Iperium leveraged its deep track record in Japan to execute this highly targeted search.
Having hired top-tier talent in the region since 2007 and now having access to talent intelligence from talent.ai, we were able to filter and engage passive candidates with precise experience in wireless, broadband, and service provider ecosystems.
We took the same consistent value proposition directly to candidates across a curated competitor landscape, articulating AirTies’ technology advantages and market opportunity. In parallel, we advised on local nuances in compensation, onboarding, and brand awareness in Japan.
AirTies successfully hired a Country Manager with a proven track record of building out service provider relationships and a highly skilled Pre-Sales Engineer to support ongoing growth.
Together, they’ve helped AirTies activate and grow key partnerships in the region, marking a successful entry into one of the most important and complex markets in the world.
Why it worked
Very few search partners have Iperium’s history and precision in Japan.
Having hired Country Managers and VPs in the region since 2007, we understand what makes this market tough, and how to navigate that to a successful conclusion.
From navigating cultural fit to advising on localisation strategy, our experience and talent.ai powered insights gave AirTies an unfair advantage.
As outlined in our LinkedIn post on hiring in Japan, this market isn’t just about process, it’s about people, reputation, and nuance.
That’s where we thrive.